Tuesday, 30 January 2018

5 Outstanding Boutique Guitar Companies at NAMM 2018

In case you've recently abandoned all forms of social media or haven’t been checking in on your favorite gear news sites, NAMM 2018 took place over this past weekend. Throughout the enormous music industry trade show, your humble correspondent roamed the halls and booths of the Anaheim Convention Center doing my due diligence. In plain English, I played a lot of guitar. While monolithic brands like Fender and Ibanez came through mightily on a number of new models and initiatives, the real highlights of NAMM for me were the smaller boutique brands. With the ever-rising prices of household name guitars, the price/value gap continues to close between the base entries of those big brands and the offerings of smaller builders. Many players are rightly realizing that a headstock is just a headstock and a classic-design is just that—a single design (and one of many). What it really comes down to is the guitar itself, how it plays and sounds compared to the cost. When people hear the term "boutique," their minds may automatically go to guitars that are prohibitively expensive. The unfortunate truth in guitar is that the general cost of all instruments—boutique or not—are going up. In fact,...

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