Fender has unveiled a lineup of acoustic guitars that electric players will love

Fender is arguably the most successful electric-guitar brand on the planet. Its Stratocaster and Telecaster designs have been played by everyone from Jimi Hendrix to Lucinda Williams, in every imaginable musical genre. Much of the time, those guitars are plugged into Fender amplifiers. CEO Andy Mooney told me that when he first got the job and went out the festival circuit to see how many acts were using Fender gear, it was something like 80%. So Fender, a company started in 1946, does electric. But as Mooney also pointed out to me, there's been notable growth in acoustic-guitar sales of late, driven mainly by women taking up the instrument, inspired by artists such as Taylor Swift. Fender hasn't traditionally been strong on the unplugged side. That's been the realm of competitors such as Gibson, Taylor, and especially Martin, a 185-year-old Pennsylvania company that makes the acoustics that pretty much every musician who pays attention wants to own. Under Mooney — who took over as CEO at Fender in 2015, after working at Nike and Disney — Fender is in the midst of a serious product rollout. In 2017, it introduced Fender Play, an online learning system. Earlier this year, the...

from News Page https://ift.tt/2Gj7z2b https://youbrandinc.com